About

The modern and most effective way to quit nicotine already exists. The main point of this method is reducing the amount of nicotine consumed at a time gradually, allowing smooth adaptation of physiological processes to a nicotine-free state.

Electronic cigarette have been invented as a safer alternative to smoking. After years of research the scientific community agreed that this revolution technology can significantly reduce the number of diseases caused by combustible tobacco. But electronic cigarettes also have another key feature — the user can easily and accurately control the amount of nicotine in the e-liquid. This makes e-cigarettes not only an alternative, but also an effective nicotine addiction cessation tool.

But every breakthrough technology has its enemies. The number of combustible smokers began to decline rapidly so tobacco corporations joined the game. As a safer alternative, their idea was to heat tobacco instead of combust, so less harmful substances would be released. It could allow them to continue earning money by producing the same cigarettes wrapped in a new 'safer' information background — 'heat-not-burn'. Although the amount of harmful substances decreased during heating, it still remained significant, so new heat-not-burn products could not compete in safety with electronic cigarettes on a level playing field fairly.

As a young industry, the e-cigarette market faced regulatory lag. Minors got the opportunity to buy nicotine e-liquids and gradually turned vaping into a trend of sorts. This was a great opportunity for tobacco corporations to start their fake news information war for the purpose of discretization and subsequent lobbying for a ban.

This resource was created to confront misleading news and paid opinions about e-cigarettes and to propagate objective information about safer smoking alternatives and effective nicotine cessation methods. Tobacco is a relic of the past, and we will do our best to make nicotine addiction a relic as well.